Vision

By the year 2012 we wish to be the market leader in IT accessories and cables on the Nordic markets, and make Sandberg® products available to 100 million consumers south and west of Denmark.

Sandberg A/S will actively promote the spread of new technology to the wider population, and we wish to provide an excellent consumer experience by:

• High product quality, with a maximum defect rate of 1% for each product during the five-year warranty period
• Our products should be easier to install and use for anyone without specialist knowledge, compared to other products on the market

Mission

Our mission is to create products and services that make things easier and ensure everyone has a good experience with consumer electronics.

Values

Everything we do is based on the following five values:

• Adding value
• Focused
• Team-oriented
• Bottom-line-oriented
• Quality-aware