New range of adapters back up DisplayPort
%n%
P R E S S R E L E A S E
DisplayPort is the new multimedia output found on a great many computers. Several of the very popular products from Apple now also include a DisplayPort. Sandberg is now launching a number of adapters on the market so customers can still use their existing equipment.
“There was a time before the financial crisis when people simply bought a new flat screen whenever they got a new computer just because they already had their wallet out,” says Martin Hollerup, Managing Director of Sandberg A/S.
He is making this comment in connection with the launch of a full range of adapters for the new DisplayPort outputs. It seems that Sandberg has thought through all the permutations, something which has given rise to a range of no less than seven adapters. The fact there is also a compact version of DisplayPort, Mini DisplayPort, does not make things any less complicated.
Hollerup, who with his background in electronic engineering took part in the development of the product, has this to say about the new standard: “DP is an ingenious standard. You can transfer all sorts of things with a simple connector and cable. In addition to high-resolution images you can also transfer networks and Internet, USB and, of course, audio. It was important for us to use as many of the options it makes sense to use given the standards they are converted to.”
Hollerup is referring here to e.g. DP to HDMI adapters. There are adapters on the market sold by some of Sandberg’s competitors that only transfer images and not audio. It goes without saying that Sandberg HDMI adapters include both audio and images. “Of course they do,” he says and continues: “For us it is more important that people go home with a good experience than being able to supply products at the lowest price on the market. People are disappointed if they buy an adapter to watch YouTube on their flat screen TV in the living room and discover that there is no sound. This does not happen with Sandberg products.”
There is a big difference in the complexity of the adapters. The complexity is especially high in the adapters that convert to VGA, because VGA, unlike DP, is an analogue standard. However, it is quite clear that Sandberg wants to make it equally easy for everyone with these adapters, which are meant to look virtually identical regardless of how complex they are inside.
“That is how things should work,” says Martin Hollerup, and concludes, “When you buy a Sandberg product it must be easy to connect and get started. I believe that 99% of consumers are completely indifferent to how we have designed the product. As long as it works and the quality is fine they are happy.”
The adapters are available at most computer stores and online. You can find more information at www.sandberg.world.
Do you know about Sandberg’s press centre? Here you will find press releases, photos, logos for downloading, newsletters and lots of other useful background material. Use the link at the bottom of the column on the right to get to Sandberg’s online press centre.
P R E S S R E L E A S E
DisplayPort is the new multimedia output found on a great many computers. Several of the very popular products from Apple now also include a DisplayPort. Sandberg is now launching a number of adapters on the market so customers can still use their existing equipment.
“There was a time before the financial crisis when people simply bought a new flat screen whenever they got a new computer just because they already had their wallet out,” says Martin Hollerup, Managing Director of Sandberg A/S.
He is making this comment in connection with the launch of a full range of adapters for the new DisplayPort outputs. It seems that Sandberg has thought through all the permutations, something which has given rise to a range of no less than seven adapters. The fact there is also a compact version of DisplayPort, Mini DisplayPort, does not make things any less complicated.
Hollerup, who with his background in electronic engineering took part in the development of the product, has this to say about the new standard: “DP is an ingenious standard. You can transfer all sorts of things with a simple connector and cable. In addition to high-resolution images you can also transfer networks and Internet, USB and, of course, audio. It was important for us to use as many of the options it makes sense to use given the standards they are converted to.”
Hollerup is referring here to e.g. DP to HDMI adapters. There are adapters on the market sold by some of Sandberg’s competitors that only transfer images and not audio. It goes without saying that Sandberg HDMI adapters include both audio and images. “Of course they do,” he says and continues: “For us it is more important that people go home with a good experience than being able to supply products at the lowest price on the market. People are disappointed if they buy an adapter to watch YouTube on their flat screen TV in the living room and discover that there is no sound. This does not happen with Sandberg products.”
There is a big difference in the complexity of the adapters. The complexity is especially high in the adapters that convert to VGA, because VGA, unlike DP, is an analogue standard. However, it is quite clear that Sandberg wants to make it equally easy for everyone with these adapters, which are meant to look virtually identical regardless of how complex they are inside.
“That is how things should work,” says Martin Hollerup, and concludes, “When you buy a Sandberg product it must be easy to connect and get started. I believe that 99% of consumers are completely indifferent to how we have designed the product. As long as it works and the quality is fine they are happy.”
The adapters are available at most computer stores and online. You can find more information at www.sandberg.world.
Do you know about Sandberg’s press centre? Here you will find press releases, photos, logos for downloading, newsletters and lots of other useful background material. Use the link at the bottom of the column on the right to get to Sandberg’s online press centre.
