Press release:

When Sandberg was about to launch a new line of mice, it decided to ask on its Facebook page which colours are the nicest. And the results were surprising.

"It's the ordinary consumers who primarily use our products - including those we can meet on Facebook" says product manager Anders Partida Petersen, who is behind the new series of mice.

So it was obvious for Sandberg to ask their customers directly, which colours the new mice should have. Of course there were options, otherwise it would be impossible to handle.

In this respect Facebook is a great medium because it is so easy to share pictures and ask a question in a broad forum.

"Colours like silver and purple are actually something that users really want on their mice. And I must admit that this surprised me. But you learn something new every day. So now there are mice in our range with purple and silver decoration." continues the Product Manager.

The new mouse, called the Wireless DesignMouse, is available in various colours and offers high precision, handy size, wireless connectivity, a 5-year warranty and a great price.

The mice can already be found in many computer shops and webshops. To find your nearest dealer and order online, go to www.sandberg.world .